As Lagos gears up for the highly anticipated Carry1st Africa Cup 2025 Grand Finals, excitement is reaching its peak. Scheduled for August 30-31, the event will showcase eight top Call of Duty: Mobile teams battling for not only regional bragging rights but also a coveted spot at the 2025 World Championship, along with a share of the $15,000 prize pool.

Long before the first bullet is shot in-game, a dedicated team at Carry1st has been orchestrating every detail behind the scenes. From early planning stages to on-the-ground preparations, months of meticulous effort have gone into transforming this vision into reality. A close look reveals a story of strategic foresight, collaborative teamwork, and innovative event design.

Preparation for the finals kicked off nearly three months prior, even before the qualifiers concluded. This proactive approach gave the Carry1st team the advantage of setting key milestones early, ensuring smooth progress across all fronts. According to Saanu Ajayi, Operations Lead for the Africa Cup 2025, early focus was placed on critical elements like production quality, venue selection, and logistical planning.

Choosing the right production partner was paramount. The team prioritized onboarding experienced vendors capable of delivering a world-class show. Simultaneously, securing the event space in Ikeja—specifically the D’Podium International Event Centre—was a strategic move. The venue’s spacious layout was essential for accommodating multiple arenas, VIP zones, backstage areas, and player lounges, all under one roof, facilitating seamless operations and an immersive experience for attendees.

A distinctive feature of Carry1st’s organizational approach is its use of “squads”—temporary, cross-functional teams assembled specifically for the event. Led by Saanu, this diverse group includes experts from influencer marketing, media relations, content creation, community engagement, user acquisition, legal, and finance. Breaking down traditional departmental boundaries, everyone collaborates with a shared goal, often stepping outside their usual roles to ensure every aspect of the event is covered.

This flexible teamwork has proven invaluable, especially in a large-scale event where attention to detail is critical. For instance, content creators from Nigeria have actively contributed by filming local segments or assisting with promotional videos, regardless of their primary roles. This inclusive, “help-everyone” mindset fosters a dynamic environment where ideas and efforts flow freely, ultimately enriching the event’s media coverage and community engagement.

Choosing the event location on the mainland, rather than Lagos Island, was a deliberate decision aimed at accessibility. The venue’s ample space not only allows for comprehensive on-site facilities—such as players’ lounges, green rooms, VIP areas, and backstage zones—but also ensures fans from across Lagos can easily attend. This strategic choice underscores the team’s commitment to inclusivity and creating a memorable experience for all attendees.

Parallel to the physical setup, the media and content teams have been capturing the event’s journey from the start. Organized media days, behind-the-scenes footage, player interviews, and collaborative content production have built anticipation and hype across social media platforms. With a distributed team of creators across different countries, the approach emphasizes local talent, maximizing authenticity and reducing costs, while producing rich, engaging content.

From hype videos and player profiles to sponsor activations and live coverage, the media squad’s efforts aim to bring the excitement of the finals to fans worldwide. Plans for post-event documentaries and highlight reels are also in motion, ensuring the story of the tournament resonates long after the last match.

As the grand finals approach, everything appears ready. Production trucks are deployed, stages are illuminated, and participants have arrived, filled with anticipation. The team behind the scenes can finally relax, knowing they have laid a solid foundation for an unforgettable event. When the first match kicks off and the crowd roars, it will be a moment of triumph—not just for the players, but for everyone who dedicated their time and passion to making the Carry1st Africa Cup 2025 a landmark occasion for African esports on the global stage.

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Call of Duty: Mobile CP is the premium currency used within CODM, allowing players to unlock a variety of exclusive items, such as weapon skins, character outfits, and Battle Pass tiers that enhance both the look and gameplay experience. Players looking to top up their Call of Duty: Mobile CP can easily do so through popular game trading platforms like Codashop, Garena, and Midasbuy, which offer convenient and secure payment options. By purchasing CP, users can access special seasonal content and cosmetics, making their in-game journey more personalized and exciting. Whether aiming for unique gear or faster progression, Call of Duty: Mobile CP is the key to unlocking the game's full potential.

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