Market Drivers & Sustainability Trends in Olive Oil
The Extra Virgin Olive Oil Market is witnessing strong growth as consumers increasingly prioritize natural, healthy, and premium-quality oils for culinary and wellness purposes. Extra virgin olive oil (EVOO) is widely recognized for its superior quality, rich taste, and significant health benefits compared to regular olive oil. Its rising popularity is fueled by growing awareness of nutritional advantages, antioxidant content, and the adoption of Mediterranean-style diets, which emphasize healthy fats.
According to market research, the Extra Virgin Olive Oil Market Size was estimated at USD 10.08 billion in 2024 and is projected to grow from USD 10.61 billion in 2025 to USD 17.79 billion by 2035, representing a compound annual growth rate (CAGR) of 5.3% during the forecast period 2025–2035. The growth is primarily driven by increasing consumer interest in olive oil health benefits, demand for premium brands, and rising awareness about the difference between EVOO and regular olive oils.
The extra virgin olive oil market US is particularly strong, as American consumers increasingly seek high-quality oils that are cold-pressed, unrefined, and certified as extra virgin. The US market has seen a significant expansion in the availability of both imported and locally produced EVOO. Retailers and e-commerce platforms are offering a wider range of premium olive oils, making them more accessible to health-conscious consumers.
One of the key growth drivers is the wide-ranging olive oil health benefits. Extra virgin olive oil is rich in monounsaturated fats, polyphenols, and antioxidants, which support heart health, reduce inflammation, and improve overall cholesterol levels. These health properties have made EVOO a preferred choice for nutritionists, chefs, and consumers seeking natural and functional food products. Regular consumption of EVOO is linked to a lower risk of cardiovascular diseases and supports a balanced, plant-based diet.
Consumer preference is also influenced by the search for the best extra virgin olive oil brands. Premium brands emphasize quality, authenticity, traceability, and cold-pressing techniques to retain maximum nutrients and flavor. Certification and labeling practices, including origin and production methods, enhance trust and encourage adoption among discerning consumers willing to pay a premium for quality oils.
The extra virgin olive oil price per liter varies depending on quality, production region, and brand reputation. Premium EVOO often commands higher prices due to meticulous production practices, including hand-picked olives, cold-pressing, and minimal processing. Consumers are increasingly willing to invest in high-quality oils as part of their health and wellness routines.
Understanding the difference between EVOO vs regular olive oil is critical for consumers. EVOO is extracted from the first cold pressing of olives, retaining natural antioxidants, polyphenols, and vitamins, while regular olive oil is often refined or blended, losing much of its nutritional value. This distinction is boosting the adoption of extra virgin olive oil in households, restaurants, and the food service industry, as consumers prioritize nutritional value and authentic flavor.
The market is also benefiting from the versatility of EVOO in culinary applications. Beyond cooking and salad dressings, extra virgin olive oil is increasingly used in health supplements, functional foods, and even personal care products, highlighting its multifaceted appeal. The growing popularity of Mediterranean and plant-based diets further supports the extra virgin olive oil market US and global growth.
In conclusion, the Extra Virgin Olive Oil Market is projected to grow steadily through 2035. The growth is driven by increasing consumer awareness of olive oil health benefits, the demand for premium and authentic brands, rising adoption of EVOO over regular olive oil, price-driven quality perception, and its versatile use in cooking and wellness applications. Continued consumer education, product innovation, and expansion in retail availability are expected to strengthen market growth.
FAQs
Q1. What are the main health benefits of extra virgin olive oil?
EVOO is rich in monounsaturated fats, polyphenols, and antioxidants, supporting heart health, reducing inflammation, and improving cholesterol levels.
Q2. How is the extra virgin olive oil market performing in the US?
The US market is growing steadily, driven by increasing demand for high-quality, authentic EVOO and the popularity of Mediterranean-style diets.
Q3. What are the best extra virgin olive oil brands?
Premium brands focus on cold-pressed, unrefined oils with certification of origin, quality, and production methods to ensure authenticity and nutritional benefits.
Q4. How much does extra virgin olive oil cost per liter?
Prices vary by quality, production region, and brand, with premium EVOO commanding higher prices due to careful harvesting and processing methods.
Q5. What is the difference between EVOO and regular olive oil?
EVOO is cold-pressed from the first extraction, retaining antioxidants and flavor, while regular olive oil is refined or blended and has lower nutritional value.
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