Bantam Books has invested nearly $45 million to acquire four upcoming novels by Tim LaHaye, a prominent Baptist pastor renowned for co-creating a series of Christian apocalyptic novels that have achieved sales comparable to popular franchises like Harry Potter.

Alongside Jerry B. Jenkins, LaHaye has penned nine installments in the "Left Behind" series, a collection of evangelical thrillers inspired by the biblical prophecies found in Revelation.

The series begins with "A Novel of the Earth’s Last Days," where flight pilot Rayford Steele witnesses the rapture while en route to London. The latest installment, "Desecration: The Antichrist Takes the Throne," was released last year.

Bantam’s new acquisitions include four novels featuring a Christian archaeologist akin to Indiana Jones, expanding the series' adventurous appeal.

Tyndale House, based in Illinois, has built a significant niche market around the "Left Behind" books, selling nearly 50 million copies, including related comics, children’s books, and audiobooks.

Recently, these novels have transcended the Christian market to become quiet mainstream hits, frequently topping the New York Times bestseller list.

Market analyst Seth Willenson describes apocalyptic Christian fiction as a growing sector, comparing the "Left Behind" series to the “Star Wars” of evangelical literature due to its widespread popularity.

The series has also inspired a feature film titled "Left Behind," produced by Peter and Paul Lalonde, known for their direct-to-video apocalyptic movies such as "Revelation" and "Tribulation."

Cloud Ten Pictures managed to sell nearly two million copies of the "Left Behind" film on video, releasing it as a prelude to a limited theatrical run.

Since the events of September 11, 2001, religious-themed books have surged in popularity on bestseller lists. Major studios have recently shown increased interest in Christian-themed projects.

Warner Bros. has contracted Jerry B. Jenkins to adapt his novelization of “Hometown Legend,” a film with Christian themes that is not strictly evangelical, with plans to release the movie on home video and television.

Jenkins’ novel will be published by Warner Books, further indicating mainstream interest in Christian narratives.

Meanwhile, AMG/Renaissance executives Joel Gottler and Alan Nevins shopped the new series to Gotham Publishers, which secured worldwide rights to both hardcover and paperback editions at a record-breaking price for Christian fiction.

Together with AMG’s David McIlvaine, the team will also manage film rights for these upcoming titles.

Bantam, a division of Random House, continues to expand its portfolio into this burgeoning genre, signaling a significant shift in the acceptance and commercial viability of Christian-themed fiction in the broader literary market.

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