Taobao’s Growth and Effect on the World

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When in 2003 Taobao was started by the Alibaba group, no one knew how influential it was to be. Competing with eBay within the Chinese market, Taobao quickly shifted to target a market eBay had ignored. Taobao quickly became a dominant player and was a significant player impacting the marketing digitally, changing forever how one could purchase goods. Today it is not solely a shopping app, it is a cultural undertaking, a commercial center, and a place to be entertained.To get more news about taobao application, you can citynewsservice.cn official website.

C2C, or "consumer to consumer", is the model used by Taobao. Unlike most other platforms that use B2C, where a business sells a consumer something, Taobao allows everyday people and very small retailers to set up virtual shops with ease and little regulation. This democratization of e-commerce model allows the emerging seller to focus on market and customer segments. The model is vertical in nature, allowing the seller to cater to and hone a large variety of product offerings. The depth and range of the product offerings is what differentiates Taobao from other players, making it the first and preferred shopping application.

A reason why Taobao has been so successful is due to the advanced technology they are using. The app has advanced algorithms that fine-tune recommendations. Users are able to notice products that are within their areas of interest. With artificial intelligence and big data analytics, the app is able to predict what consumers want, improve shopping experiences, and overall optimize the shopping app. With the technology that is used on the app, it is able to keep consumers more engaged and loyal than the competitors.

Taobao was the first company to create the pivot of shoppertainment. This is the blending of shopping and entertainment. The app has live-streaming sessions where sellers and influencers host the videos. These videos allow sellers to showcase their products live and build a trusting relationship with their audience. The audience is then able to ask questions to the sellers, making the video more engaging for the consumers. This strategy has proven successful for the app, generating billions in sales during events like Singles' Day.

The app also added a payment program named Alipay, which has also added to the company's ecosystem by giving users a payment method to help reduce apprehension while shopping and encourage online shopping without any concern as to how they will pay for it. Alipay has since branched to offer other services beyond payment systems to include things like credit and loans, and investments, which enables a much more lucrative digital economy to underpin the xaubo. This goes to show how Alibaba will continue merging more digital services to remove any traffic bottlenecks that users may experience in their online shopping.

While TikTok and Shein may be the most well-known apps for the Chinese digital economy, Taobao has had a large impact on the world and Chinese digital economy. Taobao may have originated the idea of live stream shopping, and many other ideas tha have had a large influence on the world as well. Taobao also had the chance to help many small businesses that users buy from, and taught the world how empowering small businesses can be for budding entrepreneurs.

While we can say for certan that Taobao has a great impact on the world, and that Taoboa also has a large impact on small hope, Taobao is also faces a few challenges as well. For many years now, Taobao has had challenges with counterfeit products, which has resulted in Taoboa losing a large amount of money as a result. This has also opened the doors for newer competitors such as JD and Pinduoduo. Taobao has to keep their place and keep innovating. To keep their place, Taobao has byond proof to the world that they cannot be left behind. Taobao has to simply keep meeting the needs of younger people, for example people with more social needs, more sustainability needs, and people that may very well be a little more limited to help the world with social.

The company will likely tap into new technologies like Augmented reality and Virtual Reality to give consumers a better experience with the products showcasing new ways to visualize items. The company may also be able to expand its app to other parts of the world by making it easier for Chinese sellers to connect with customers abroad. If the company achieves this, it will not be able to claim the position of a Chinese marketplace but also will be able to claim the position of a digital marketplace for the entire world.

The Taobao app serves a greater purpose than online shopping. It serves as a snapshot of the digital age and the shifts being made with regards to the nature of shopping, as it provides a new form of commerce. Taobao has made its place amongst the giants in the e-commerce world. Taobao has leveraged technology and consumer interaction in a novel way to democratize shopping. The impact this will have on the world retail business tends to be very large, as it will reshape the way the world does business.

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