Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the Adtech Market, The Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the Adtech Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

• Forecast Period: 2025-2030
• Market Size in 2024: USD 664 billion
• CAGR (2025-2030): 14%

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Global Adtech Market Segmentation Breakdown:

• By Offering
  • Solution- Market Size & Forecast 2020-2030, USD Million
    • Demand-Side Platforms (DSPs)- Market Size & Forecast 2020-2030, USD Million
    • Supply-Side Platforms (SSPs)- Market Size & Forecast 2020-2030, USD Million
    • Ad Networks- Market Size & Forecast 2020-2030, USD Million
    • Data Management Platforms (DMPs)- Market Size & Forecast 2020-2030, USD Million
    • Others
  • Services- Market Size & Forecast 2020-2030, USD Million
    • Professional Services- Market Size & Forecast 2020-2030, USD Million
      • Training & Consulting- Market Size & Forecast 2020-2030, USD Million
      • Advertising Type & Integration- Market Size & Forecast 2020-2030, USD Million
      • Support & Maintenance- Market Size & Forecast 2020-2030, USD Million
    • Managed Services- Market Size & Forecast 2020-2030, USD Million
  • By Advertising Type
    • Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
    • Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million

Out of them, the programmatic advertising segment leads the Global Adtech Market. It holds approx. 80% market share. By using algorithms to automate the process of purchasing and selling, ad placements programmatic advertising eliminates the need for human negotiations.

• By Advertisement Channel
  • Television Advertising- Market Size & Forecast 2020-2030, USD Million
  • Radio Advertising- Market Size & Forecast 2020-2030, USD Million
  • Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
  • Others (Mobile/Tablet Advertising)
• By Advertisement Format
  • Image- Market Size & Forecast 2020-2030, USD Million
  • Video- Market Size & Forecast 2020-2030, USD Million
  • Text- Market Size & Forecast 2020-2030, USD Million
  • Others
• By Enterprise Size
  • Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
  • Large Enterprise- Market Size & Forecast 2020-2030, USD Million
• By Platform
  • Mobile- Market Size & Forecast 2020-2030, USD Million
  • Web- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million
• By End User
  • Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
  • BFSI- Market Size & Forecast 2020-2030, USD Million
  • Hospitality- Market Size & Forecast 2020-2030, USD Million
  • Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
  • Transport & Logistics- Market Size & Forecast 2020-2030, USD Million
  • Healthcare- Market Size & Forecast 2020-2030, USD Million
  • IT & Telecom- Market Size & Forecast 2020-2030, USD Million
  • Education- Market Size & Forecast 2020-2030, USD Million

Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market. It holds approx. 27% share of the total market value.

Geographical Growth Insights:

• By Region
  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Out of them, North America leads the Global Adtech Market. It holds approx. 35% share of the global market. The rising demand is attributed to the high penetration of digital advertising in the region.

MarkNtel Advisors Highlights Key Market Drivers for Adtech Market:

Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.

For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.

A Comprehensive Analysis of Leading Companies in Global Adtech Market

Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Meta Platforms Inc., Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation, Verizon, Affle International Pte. Ltd., Inmobi, The Trade Desk, Inc., CopyAI, Inc., Zeta Global Holdings Corp., Others

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Global Adtech Industry Recent Development:

• October 2024: Adobe launched GenStudio for Performance Marketing to Accelerate Campaigns for Marketing and Creative Teams with Generative AI and Deep Insights. Brands will have a single self-service application with GenStudio for Performance Marketing that will allow them to leverage pre-approved, on-brand content to create paid social ads, display ads, banners, marketing emails, and more with unprecedented speed and agility.
• July 2024: Criteo announced a strategic partnership with Microsoft Advertising helping it to access Microsoft’s extensive demand and reach its global network of 225 retailers, allowing them to generate new revenue and expand the company’s longstanding relationship.

What are the growth Opportunity driving the Global Adtech Market?

Growing popularity of OTT Platforms Reforming Adtech – To ensure that advertisements are relevant, personalized OTT platforms provide advertisers the ability to precisely segment their audiences using sophisticated data analytics. Globally OTT and connected TV ad spending has skyrocketed which has fueled the expansion of the digital advertising industry providing numerous opportunities.

For instance; with budgets starting at Rs.50,000 for entertainment campaigns and Rs.1 lakh for sports campaigns, advertisers can use the self-serve platform on Hotstar in India. Clickable ads and in-content placements are examples of interactive OTT ad formats that can help advertisers increase engagement rates.  For instance; Ad-supported subscription models have been introduced by Hulu which combines non-disruptive advertising with content consumption through customized ad campaigns. Hulu with ads costs up to USD9.99/ month. As a result, OTT advertising is becoming a crucial part of the digital advertising ecosystem providing unmatched opportunities for audience engagement and brand exposure.

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Key Advantages of the Report by MarkNtel Advisors:

Accurate Revenue Projections: The report provides precise revenue estimates for the market and its key subsegments, benefiting both market leaders and new entrants.

Strategic Insights for Stakeholders: By understanding the competitive landscape, stakeholders can strategically position their businesses and develop effective go-to-market strategies.

Comprehensive Market Dynamics Analysis: The report offers valuable insights into the key drivers, restraints, challenges, and opportunities within the market, helping stakeholders make well-informed decisions.

Note: If you need additional information not included in the report, we can customize it to suit your requirements.

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About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

More Research Studies: 

• The Global Adtech Market size was valued at around USD 224 billion in 2024and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.
• The Global Adtech Marketsize was valued at around USD 29 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.14% during the forecast period, i.e. 2025-30.
• The Global Adtech Market size was valued at around USD 28 billion in 2024and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.  

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