Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the Kenya Two-Wheeler Tire Market, The Kenya Two-Wheeler Tire Market size is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024–30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the Kenya Two-Wheeler Tire Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

• Forecast Period: 2024-2030
• CAGR (2024-2030): 13.06%

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Kenya Two-Wheeler Tire Market Segmentation Breakdown:

The Kenya Two-Wheeler Tire Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

By Vehicle Type

• Scooter & Moped- Market Size & Forecast 2019-2030, Thousand Units
• Motorcycle- Market Size & Forecast 2019-2030, Thousand Units

Motorcycles hold a major share of the Kenya Two-Wheeler Tire Market and are expected to maintain their dominance in the coming years.

By Demand Type

• OEMs- Market Size & Forecast 2019-2030, Thousand Units
• Replacement- Market Size & Forecast 2019-2030, Thousand Units

In the upcoming period, the Replacement segment is poised to lead the Kenya Two-Wheeler Tire Market. The extensive use of motorcycles across diverse terrains and roads in Kenya accelerates tire wear.

By Tire Type

• Radial- Market Size & Forecast 2019-2030, Thousand Units
• Bias- Market Size & Forecast 2019-2030, Thousand Units

By Price Category

• Budget (Up to USD 11 Per Unit)- Market Size & Forecast 2019-2030, Thousand Units
• Economy (USD 12 to 30 Per unit)- Market Size & Forecast 2019-2030, Thousand Units
• Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units

By Sales Channel

• Online- Market Size & Forecast 2019-2030, Thousand Units
• Multi-brand Stores - Market Size & Forecast 2019-2030, Thousand Units
• Exclusive Outlets - Market Size & Forecast 2019-2030, Thousand Units
• Direct - Market Size & Forecast 2019-2030, Thousand Units

By Tire Size

• 80/100-17- Market Size & Forecast 2019-2030, Thousand Units
• 100/90-17- Market Size & Forecast 2019-2030, Thousand Units
• 75 x 17 - Market Size & Forecast 2019-2030, Thousand Units
• 00 x 17- Market Size & Forecast 2019-2030, Thousand Units
• 00 - 18- Market Size & Forecast 2019-2030, Thousand Units
• 90/90 - 17- Market Size & Forecast 2019-2030, Thousand Units
• Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.) - Market Size & Forecast 2019-2030, Thousand Units

Geographical Growth Insights:

By Region

• East
• West
• South
• North

MarkNtel Advisors Highlights Key Market Drivers for Kenya Two-Wheeler Tire Market:

Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market – High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.

Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.

• In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.

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A Comprehensive Analysis of Leading Companies in Kenya Two-Wheeler Tire Market

• Bridgestone Corporation
• Michelin
• Continental AG
• Yokohama TWS (Mitas)
• Pirelli Tyre S.p.A
• Dunlop Tyres
• MRF
• Shinko Tyres
• CEAT

What are the Growth Opportunity driving the Kenya Two-Wheeler Tire Market?

Expansion of Electric Bike Manufacturers to the Country – The government of Kenya is increasingly encouraging the adoption of electric two-wheelers in the country to mitigate the environmental issues caused by ICE vehicle emissions. In 2023, the government of Kenya announced a nationwide e-bike scheme under which it plans to introduce more than 1 million electric motorcycles. Owing to this there is a rising demand for electric bikes throughout the country, prompting major companies like Bolt, Spiro, and others to extend their production facilities to Kenya.

• In 2023, Roam, a Swedish-Kenyan manufacturer of electric motorbikes, opened a 10,000-m2 plant in the Kenyan capital of Nairobi.

Thus, the setup & expansion of electric motorcycle manufacturing units in African nations, including Kenya, would open several profitable opportunities across the national market in the forthcoming years.

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