Netflix's TV Recommendation Program Celebrates First Anniversary

Last spring, Netflix unveiled its innovative "Netflix Recommended TV" certification program across the United States.

This initiative was developed in direct response to subscriber feedback requesting smart televisions with enhanced user-friendliness, more streamlined access to frequently used features, and improved overall performance capabilities.

The distinctive Netflix Recommended TV emblem serves as a clear visual indicator, helping consumers quickly identify television models that satisfy these specific criteria and deliver an exceptional smart TV viewing experience.

As we mark the program's one-year milestone, it continues to guide consumers toward making informed purchasing decisions when selecting their next television.As smart televisions continue to advance, so does the criteria used to evaluate them. For 2016, we have revised our standards, introducing stricter performance benchmarks for existing features and new requirements that reflect the latest technological developments. Notably, none of last year's models would meet these updated standards, emphasizing the evolving nature of smart TV capabilities.

This year marks an exciting milestone: we are expanding the Netflix Recommended TV program to a global audience. This move enables us to highlight the best smart TVs for Netflix and other streaming services across different countries, helping consumers make informed purchasing choices.

The first models to earn the Netflix Recommended designation in 2016 come from leading manufacturers: LG and Sony. LG's qualifying models are UHD TVs equipped with WebOS 3.0, while Sony's are Android-based 4K UHD TVs. For detailed information on specific models that earned the badge, please visit our designated webpage.

These recommended TVs share several key features that enhance user experience. They offer instant-on functionality, ensuring quick startup times, and their smart menus and internet TV services are immediately accessible. Additionally, they include a TV Resume feature, which automatically returns the TV to Netflix when it was last used, mimicking the familiar behavior of smartphones and tablets. Overall, these devices provide faster performance and simplified access to popular streaming content.

Availability of these models varies by region, but both LG and Sony recommended TVs will be sold in all countries where Netflix operates. Stay tuned to our Netflix Recommended TV page for updates and new designations throughout the year.

Enjoy seamless streaming,

Brady and David

Brady Gunderson is Director of Product Management at Netflix

David Holland is Director of Business Development at Netflix

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