Decorative Paints & Coatings Market Overview

The Decorative Paints & Coatings Market was estimated to be worth USD 78.17 billion in 2024. From 2025 to 2032, the market is projected to develop at a compound annual growth rate (CAGR) of 5.73%, reaching approximately USD 122.08 billion.

A variety of paints and varnishes used on buildings, including their trim and fixtures, with the twin goals of improving appearance and offering protection are referred to as decorative paints and coatings. These coatings are applied both indoors and out to enhance the aesthetic appeal of surfaces like furniture, walls, ceilings, and decorative accents. A number of factors, including increased urbanization, rising disposable incomes, and the growing desire for visually beautiful exteriors and interiors, are driving the decorative paints and coatings market's notable expansion and transformation.

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Decorative Paints & Coatings Market Report Scope and Research Methodology

The technology adoption, financial standing, portfolio, merger and acquisition, joint ventures and strategic alliances are covered in the competitive environment for the Decorative Paints & Coatings market. A thorough report includes the drivers, restraints, opportunities, and challenges of the Decorative Paints & Coatings market. To understand Decorative Paints & Coatings market estimations and growth rates, a bottom-up approach was used in the report.

Market Dynamics for Decorative Paints and Coatings:

Infrastructure Development and Urbanization Fueling the Growth of the Decorative Paints & Coatings Market

The market for decorative paints and coatings is driven primarily by infrastructure development and urbanization, with fast urbanization leading to an increase in construction activity. The rise of the decorative paints and coatings market, for example, has been greatly supported by India's Smart Cities Mission, particularly in the wake of the lockdown, when the use of funding almost doubled. The goal of creating 100 smart cities in India has emerged as a major force behind the market's growth. In order to address the issue of funding smart city infrastructure, the government has placed a strong emphasis on Public-Private Partnerships (PPP), which account for about 21% of smart city initiatives.

Decorative Paints & Coatings Market Regional Insights

Asia-Pacific Market Dominance for Decorative Paints and Coatings

China is the top production region in Asia Pacific, according to regional research of the decorative paints and coatings market. With a predicted urbanization rate of 70% by 2030, China's architectural boom—fueled by ongoing infrastructure development and urbanization—is creating a strong demand for paints and coatings. The market is growing as a result of the nation's emphasis on affordable housing measures, which include plans to build 301,000 public housing units by 2030. While the aging population generates need for non-residential infrastructure, such as commercial spaces and healthcare facilities, rising family incomes and rural-to-urban migration continue to fuel demand for residential building.

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Decorative Paints & Coatings Market Segmentation

by Resin Type

Acrylic
Alkyd
Polyurethane
Others

by Product Type

Emulsions
Wood Coating
Enamels
Distempers
Others

by Technology Type

Water-based Paints
Solvent-based Paints
Powder Coatings
Specialty Coatings

by End-Use Industry

Residential
Commercial
Industrial
Automotive
Furniture & Woodwork

Decorative Paints & Coatings Market Key Players

Major Contributors in the Decorative Paints & Coatings Industry in North America:
1. Sherwin-Williams Company - Headquarters: Cleveland, Ohio, USA
2. PPG Industries, Inc. - Headquarters: Pittsburgh, Pennsylvania, USA
3. RPM International Inc. - Headquarters: Medina, Ohio, USA
4. Axalta Coating Systems Ltd. - Headquarters: Philadelphia, Pennsylvania, USA
5. Benjamin Moore & Co. - Headquarters: Montvale, New Jersey, USA

Leading Figures in the European Decorative Paints & Coatings Sector:
1. Akzo Nobel N.V. - Headquarters: Amsterdam, Netherlands
2. BASF SE - Headquarters: Ludwigshafen, Germany
3. DAW SE - Headquarters: Ober-Ramstadt, Germany
4. Hempel A/S - Headquarters: Copenhagen, Denmark
5. Jotun Group - Headquarters: Sandefjord, Norway
6. Akzo Nobel N.V. - Headquarters: Amsterdam, Netherlands

Key players driving the Asia-Pacific Decorative Paints & Coatings Market:
1. Nippon Paint Holdings Co., Ltd. - Headquarters: Osaka, Japan
2. Berger Paints India Limited - Headquarters: Kolkata, India
3. Guangdong Carpoly Chemical Group Co., Ltd. - Headquarters: Guangzhou, Guangdong, China
4. Shanghai Coatings Co., Ltd. - Headquarters: Shanghai, China
5. SKSHU Paint Co., Ltd. - Headquarters: Guangzhou, Guangdong, China

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Key Offerings:

• Past Market Size and Competitive Landscape
• Past Pricing and price curve by region
• Market Size, Share, Size & Forecast by different segment
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis

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