Getting the opportunity to provide halftime entertainment at the NFL's Super Bowl is considered a huge honor in any musical artists career. From Michael Jackson and Prince to Kendrick Lamar and Coldplay, the event has produced a number of memorable performances. This years show will feature Puerto Rican singer and rapper Bad Bunny. The three-time Grammy winner is expected Thomas Odukoya Jersey to be one of the first artists to perform mostly in Spanish during the Super Bowl halftime show. A common question fans ask leading up to the halftime show is, How much do these artists get paid? Heres everything you need to know about Super Bowl halftime performers and whether they receive compensation. MORE: How much do Super Bowl halftime show performers get paid? Super Bowl performers do not get paid for their halftime performance. The NFL does not pay artists for the gig, as getting the show itself is seen as a lucrative marketing opportunity. But actors do get some compensation in the form of union-mandated fees. The league pays the performer the standard union-mandated fee through the SAG-AFTRA. According to a July 2025 piece from Wrapbook, the most recent SAG day rate for basic theatrical agreements $1,246 a day. But of course, putting on a spectacle like the Super Bowl halftime show can get pretty expensive. The Weeknd reportedly $7 million for his 2021 halftime show. Typically, sponsors like Apple Music pick up the a sociated costs in setting up the show, but sometimes artists use their own money to fund the performance. Performing at the Super Bowl in itself is seen as a lucrative marketing opportunity in terms of album sales, ticket sales as well as overall exposure as an artist. After Maroon 5's halftime show during the 2019 Super Bowl, the band saw a 434% increase in sales, Justin Timberlake had a whopping 534% sales gain following his 2018 Super Bowl performance, . The 2025 show performer, Kendrick Lamar, saw a 430% jump in Spotify streams after his halftime performance last year, according to . MORE: Tay Gowan Jersey