Why 80% of B2B Product Launches Fail and How to Beat the Odds

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2025-12-15 13:24:12 -

The statistics are sobering. Approximately 80% of B2B product launches fail to achieve objectives or generate expected return on investment. Companies invest millions in product development, engineering, and manufacturing only to watch their launch generate disappointing sales, weak market adoption, and substantial financial losses. The failure rate is so consistent that it's become industry...

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