Sports Drink Market Assessment Driven by Functional Beverage Positioning
Isotonic Drinks: The Scientific Standard of the Sports Drink Market In the diverse ecosystem of the sports drink market, isotonic drinks remain the gold standard for athletic performance. The term "isotonic" refers to the drink's tonicity, or the concentration of dissolved particles (osmolality) relative to the human body's fluids. An isotonic beverage has a similar concentration of salt and...
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