Power Up Your ABM Campaigns Using Social Media: Insights from...

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2025-07-10 12:01:18 -

Power Up Your ABM Campaigns Using Social Media: Insights from Intent Amplify®

Introduction: Why Social Media is Now a Core ABM Channel In B2B marketing, Account-Based Marketing (ABM) has proven itself as a powerful strategy to focus resources on high-value accounts. However, the digital behavior of B2B buyers has shifted. Today’s decision-makers spend more time on social platforms like LinkedIn, Twitter, and even YouTube, seeking insights, connections,...

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