Packaging has quietly become one of the most powerful marketing tools a brand has. It's the first physical touchpoint a customer has with a product, and increasingly, companies are treating it that way — investing in designs, materials, and finishes that are uniquely theirs rather than settling for generic boxes and wraps. That shift is fueling real momentum in the custom packaging...

Packaging has quietly become one of the most powerful marketing tools a brand has. It's the first physical touchpoint a customer has with a product, and increasingly, companies are treating it that way — investing in designs, materials, and finishes that are uniquely theirs rather than settling for generic boxes and wraps. That shift is fueling real momentum in the custom packaging...