Social Media Analytics Market Demand, Drivers and Opportunities...

Social Media Analytics Market Demand, Drivers and Opportunities 2023-2028

Posted 2025-02-25 10:12:51

Markntel Advisors’ report, Social Media Analytics Research Report: Trend, Business Growth, Size, Future Scope, Segmentation, Dynamics, and Forecast to 2028, offers a comprehensive guide for the growing industry. The expert team of analysts dedicated significant effort to gathering and evaluating the latest market data, resulting in a detailed and up-to-date report that offers valuable insights for individuals who rely on data-driven decisions, including business owners and analysts. The research report on the Social Media Analytics presents well-researched facts and figures pertinent to the industry, whether the goal is to explore new markets, launch a new product, or maintain a competitive advantage.

Social Media Analytics Market Research Report & Market Summary:

The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.

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If you’re interested in the assumptions considered in this study, you can download the PDF brochure- https://www.marknteladvisors.com/query/request-sample/global-social-media-analytics-market.html

Social Media Analytics Market Segmentation Analysis:

According to MarkNtel study the market is segmented into the following categories:

By Application

Sales & marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management & Fraud Detection
Public Safety & Law Enforcement
Others

By Organization Size

Small & Medium Sized Enterprises
Large Enterprises

By Development Model

On-Premises
Cloud

Of both, cloud-based SMA tools are projected to acquire a noteworthy share of the Global Social Media Analytics Market during 2023-28. It attributes to the ever-increasing utilization of automation across businesses. Nowadays, more & more enterprises are integrating SaaS (Software as a Service) into their analytics for improved business efficiency. This model is essential to enable the use of SMA tools on the cloud, which offers benefits like cost-effectiveness, reliability, scalability, & flexibility. It allows users to only pay as per usage and invest more time & energy in core business goals. As a result, the mounting adoption of cloud-based SMA is contributing notably to the overall expansion of the Global Social Media Analytics Market.

By Industry Verticals

BFSI
Telecommunication & IT
Healthcare
Government & Defense
Media & Entertainment
Retail & Ecommerce
Travel & Hospitality
Others

By Component

Software
Services
- Managed Services
- Professional Services
  - Training & Education
  - Consulting

By Region

North America
South America
Europe
Middle East & Africa
Asia-Pacific.

Of all regions globally, North America dominates the Social Media Analytics Market owing to a large number of social media users in the region, coupled with massive investments by companies across developed economies like the US & Canada directed toward real-time analytics for sales & marketing management and competitive intelligence in order to track user behaviors.

As indicated in the latest market research report published by Markntel Advisors, “Social Media Analytics Research Report: Forecast (2023-2028)”, this report offers a detailed analysis of the industry, featuring insights into the Social Media Analytics industry. It encompasses competitor and geographical analyses, as well as recent advancements in the market.

Browse Full Report Along with TOC and Figures - https://www.marknteladvisors.com/research-library/global-social-media-analytics-market.html

Top Companies Operating in the Social Media Analytics Market:

Oracle
IBM
Clarabridge
Talkwalker
Adobe
SAS Institute
NetBase
Digimind
Salesforce
Hootsuite
Simplify 360
Brandwatch.

*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel, and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address*

Other Report:

Key Report Highlights:

Market Dimensions & Projections
Pricing Evaluation,
Recent Strategic Moves by Companies,
Primary Stakeholders,
Analysis of Import and Export Trends,
Competitive Landscape Assessment,
Emerging Opportunities,
Market Trends and Indicators

Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.

Frequently Asked Questions (FAQs)-

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Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.